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Fans To Reveal A New Star Wars: The Last Jedi Character Via Social Media

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Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.

The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new Star Wars: The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.

“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi.

Star Wars has always championed new technology, and we are excited that

augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, President of Lucasfilm.

From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here’s how it works: first, download the Star Wars App, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars App, you’ll reveal a character, who through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters

(15 in total across the program’s three-day run). Click here for more information: www.starwars.com/findtheforce.  

“Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.

Fans can download the latest version of the Star Wars App (v. 2.3 or higher) beginning Aug. 24 for an early look at the new Porg characters in AR before the AR treasure hunt goes live at retail.  

By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December.

No Purchase Necessary. Enter sweepstakes between August 31, 2017 at 7:00 a.m. Pacific Time (“PT”)/3:00 p.m. British Summer Time (“BST”) and September 4, 2017 at 2:59 a.m. PT/10:59 a.m. BST. Open to legal residents in 50 U.S. + D.C., Canada (excluding Quebec), Australia, United Kingdom, Republic of Ireland, France, South Korea and Chile who are 18+ or the age of majority in their place of residence, whichever is older. Limit 15 entries per person. There is 1 Grand Prize available to be won (ARV: US $4,500). Grand Prize winner must travel to Los Angeles, California USA on or about December 12, 2017. Visit starwars.com/findtheforce. for Official Rules including details on how to enter, additional eligibility requirements, prize descriptions and limitations. Void where prohibited. Sponsor: The Walt Disney Company (Australia) Pty. Limited, Level 5, Chapel Street, South Yarra, Victoria 3141, Australia.

More information about Find the Force and a how-to video is available at www.starwars.com/findtheforce.

Star Wars: The Last Jedi opens in U.S. theaters on December 15, 2017.

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Movie Review: Katamarayudu

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Directed by: Kishore Kumar Pardasani

Written by: Siva

Studio: North Star Entertainment

Runtime: 149 minutes

Genre: Action, Drama

Cast:

Pawan Kalyan as Katamarayudu

Shruti Haasan as Avanthika

Siva Balaji as Katamarayudu’s younger brother

Ajay, Kamal Kamaraju, Chaitanya Krishna in supporting roles


Katamarayudu is a Telugu-language remake of the Tamil film Veeram. This movie blends family drama with high-octane action sequences, delivering a narrative that is quintessentially rooted in southern Indian cinema’s flair for heroism and larger-than-life characters.

The story revolves around Katamarayudu, a righteous and fiercely protective elder brother who has dedicated his life to looking after his younger siblings. Known for his aversion to marriage, his life takes a turn when Avanthika, a poised and graceful woman, enters his life. The movie skillfully combines lighthearted romance, brotherly camaraderie, and intense action sequences, creating an engaging watch for the masses.

Kishore Kumar Pardasani delivers a visually grand spectacle while staying true to the essence of its Tamil original. While the screenplay lacks novelty, it compensates with fast-paced action and emotional beats. The dialogues, although simple, hit the right chords when it comes to showcasing family bonds and love.

Pawan Kalyan is the heart of the film. His screen presence and charismatic portrayal of Katamarayudu dominate every frame. Shruti Haasan offers a refreshing on-screen presence, and her chemistry with Pawan Kalyan adds charm to the narrative. The supporting cast, especially the actors playing the brothers, do justice to their roles, adding depth to the storyline.

The film boasts meticulously choreographed fight scenes, which are a visual treat for action lovers. Anup Rubens’ background score and songs elevate the emotional and action-packed moments. His mass appeal and command over action and emotion anchor the movie effectively.

The film adheres to a conventional template, leaving little room for surprises. At 149 minutes, the film feels stretched, especially in the second half.

Katamarayudu is a feast for fans of Pawan Kalyan and action-packed family dramas. It carries the essence of mass entertainment but doesn’t break new ground. While it caters to the sensibilities of Telugu cinema audiences, others might find its predictability a drawback.

Rating: 8/10 Fans of Pawan Kalyan and high-energy action films will undoubtedly enjoy this one, but those looking for a novel story might find it wanting.

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You Are Not Ready for ‘Marcel the Shell with Shoes On’

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“Do you want to watch a film with me? It’s called Marcel the Shell with Shoes On”

“What?”

“It’s about a little shell named Marcel who wears shoes.”

“…”

And that about sums it up! It’s the blob of a week between Christmas and New Year so it was the optimum time to watch a very surreal film recently added to UK Netflix. 

Released in 2021 (a blob of a year) Marcel the Shell with Shoes On is about a one-inch-tall shell called Marcel who lives with his grandmother, Connie, in an Airbnb. Marcel usually stays out the way of the house’s various guests as he utilizes his only means of fast transportation (a tennis ball) and walks his pet lint on a string (Alan). This is until a documentary filmmaker named Dean, who is staying at the Airbnb, discovers Marcel and his unique lifestyle.

As filmmakers are wont to do Dean begins to film interviews with Marcel, consequently we get an insight into Marcel’s world both inside and out. Yes, Marcel is a stop-motion hermit crab shell with surprisingly expressive googly eyes but he feels very human. I was unsure about Marcel’s age and gender because he sounds a lot like Lisa Simpson, I did even check that Marcel wasn’t voiced by Yeardly Smith. But Marcel is voiced superbly by Jenny Slate. Marcel comes off as quite childlike with his wide-eyed optimism and naivety (he is a shell I suppose). Yet, like many children, Marcel will utter something so profound he will seem more of a fossil than a shell. When Dean uploads Marcel’s interviews onto YouTube Marcel of course becomes a viral sensation. Marcel reads the comments on his videos, using his tiny shoes to activate the laptop touchpad, which is just adorable! Despite his obvious popularity, Marcel remarks; “It’s an audience. It’s not a community.” Which just drives a stake into the heart of social media.

No, Marcel does not become a teeny-tiny-TikToker, he in fact uses the internet to find his lost community. The house used to be full of anthropomorphic objects including Marcel’s own shell family. They had been living in the house for generations, Connie herself came from the garage travelling by coat pocket to the main house; it’s why she has an accent. Among the community there are anthropomorphic pieces of cereal and because the internet notices this stuff; a tampon! An unfortunate event occurred and the community were accidentally removed from their home one tragic night, leaving Marcel and Connie on their own. 

Being an A24 film I knew it would get deep. Marcel’s journey gives the audience a unique perspective of life, death, and community. In a modern world where we are more connected than ever but loneliness has been recognized as a universal health crisis. We could all learn something from this talented little shell and his grandmother. Be like Marcel and don’t get sanded down by life, stay connected to your community and know you are not just rattling around on your own!

It’s a beautifully poignant and quirky film. Despite its metaphysical and existential content, the film doesn’t take itself too seriously. Whether it’s Marcel making rope by winding together the pubic hairs he finds in the drain (he calls them ‘hardy hairs’) or sleeping on slices of bread referring to them as his ‘breadroom’. The film is painstakingly detailed and you can see its roots in a short film. It’s a delightful adventure that has something far bigger to say than its minuscule protagonist.

Five stars. 

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Top Five anime in 2024

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As an anime enthusiast and entertainment journalist, I’ve curated a list of the top five must-see anime series of 2024. These selections showcase the diversity and creativity that define the medium, offering compelling narratives and stunning animation.


Delicious in Dungeon
This series combines culinary arts with fantasy adventure, following a group of dungeon explorers who cook and eat the monsters they defeat. The unique premise and mouth-watering depictions of fantasy cuisine make it a standout this year. Kaiju No. 8
Set in a world plagued by kaiju attacks, the story centers on a protagonist who gains the ability to transform into a kaiju himself. The series offers a fresh take on the kaiju genre, blending action with deep character development.


Kaiju No. 8
Set in a world plagued by kaiju attacks, the story centers on a protagonist who gains the ability to transform into a kaiju himself. The series offers a fresh take on the kaiju genre, blending action with deep character development. Solo Leveling
Adapted from the popular web novel, this anime follows a weak hunter who becomes the world’s strongest after a mysterious system grants him unique abilities. Its dynamic animation and gripping storyline have captivated audiences worldwide.


Solo Leveling
Adapted from the popular web novel, this anime follows a weak hunter who becomes the world’s strongest after a mysterious system grants him unique abilities. Its dynamic animation and gripping storyline have captivated audiences worldwide. The Elusive Samurai
Set in feudal Japan, this historical series follows a young samurai who uses his agility and wit to survive in a turbulent era. The anime’s blend of historical context and engaging action sequences has garnered critical acclaim.


The Elusive Samurai
Set in feudal Japan, this historical series follows a young samurai who uses his agility and wit to survive in a turbulent era. The anime’s blend of historical context and engaging action sequences has garnered critical acclaim. Dragon Ball Daima
The latest installment in the iconic Dragon Ball franchise, this series introduces new transformations and challenges for Goku and his friends. Its high-octane battles and nostalgic elements appeal to both longtime fans and newcomers.


Dragon Ball Daima
The latest installment in the iconic Dragon Ball franchise, this series introduces new transformations and challenges for Goku and his friends. Its high-octane battles and nostalgic elements appeal to both longtime fans and newcomers. These anime series exemplify the innovation and storytelling prowess that continue to drive the medium’s global popularity. Whether you’re a seasoned otaku or new to anime, these titles are essential viewing for 2024.

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